The world of SEO is in a state of constant flux, and the past year has been particularly fascinating. As we move forward, it's more important than ever to keep an eye on the industry leaders who are paving the way and reshaping the landscape.
In this article, we will highlight the top SEO experts to follow in 2026 to stay ahead in this fast-evolving world of search.
We cannot start this list without listing our founder. Jaan Porkon is the CEO and founder of Priority Prospect, a leading hosting provider built for SEO agencies and professionals. Combining technical precision with a deep understanding of SEO, he's driven the development of high-performance hosting solutions that redefine scalability, reliability, and speed. Under his leadership, Priority Prospect has established itself as a trusted infrastructure partner for top SEO agencies worldwide.
Katarina Dahlin is a Finnish entrepreneur and SEO expert working across global and Nordic markets. As Senior Growth Hacker at WhitePress®, she leads research and development in links and SEO, helping clients build scalable link-building and international SEO strategies. She's also known for developing an AI-driven system to optimise thousands of e-commerce product descriptions efficiently and at scale.
George Blandford is the co-director at UK Linkology, a UK-based link-building agency specialising in strategic outreach for all niches and budgets. Because he co-developed the firm's innovative "M-Flux" link-assessment formula and helped scale revenue markedly, he's recognised for turning link-building into a measurable, repeatable growth channel.
Jason Brooks is an SEO expert with over 20 years of experience, specializing in off-page optimization and link-building. At UK Linkology, he leads the development of tested, data-backed strategies that keep the company's methods current and effective. His focus on quality and ethical practices has helped make UK Linkology one of the UK's most respected SEO agencies.
Russell Lobo is the founder of Russ Lobo (GEO/AEO agency for eCommerce Brands) and WHLinks (Outreach-driven SEO Link Building Agency). He helps e-commerce brands increase their sales by being visible on AI search platforms, such as Google AI Overviews, ChatGPT, Claude, and Gemini.
Trifon Boyukliyski is an SEO and iGaming expert with more than fifteen years of experience driving growth in regulated markets. He's led SEO strategies for over fifty brands, combining technical precision with a deep understanding of user intent. Trifon focuses on measurable outcomes tracking metrics like deposit rates and payback by cluster to deliver sustainable, compliant, and revenue-driven results.
Milosz Krasiński runs Chilli Fruit Web Consulting and specialises in AI visibility and digital PR. He focuses on optimising content for LLM visibility and AI-powered search results such as Google’s AI Overviews, while integrating AI tools into practical link-building strategies. He’s recognised for helping brands adapt their SEO to the evolving impact of AI in 2026.
Nestor Vazquez is an experienced SEO consultant who helps iGaming businesses strengthen their organic presence through technical optimisation and strategic content. Known for blending analytical precision with practical execution, Nestor has earned a reputation for driving measurable, long-term improvements in search performance.
Patrick Rice is an SEO YouTuber and the founder of PatrickRiceCo.com, where he shares data-driven strategies to improve rankings and grow client results. Known for turning complex SEO concepts into clear, practical lessons, Patrick has built a loyal audience of marketers focused on scaling their success through smarter strategy.
Koray Tuğberk Gübür is the founder of Holistic SEO, where data science meets content architecture. Renowned for developing the concept of Topical Authority Maps, he’s redefined how brands design, structure, and expand their content to achieve true topical depth and search visibility.
Kasra Dash is a Scottish entrepreneur and a leading SEO expert. He founded The Masterminders, a global conference and community built for advanced marketers and business leaders. Focused on real-world strategies and high-level networking, The Masterminders has become one of the most respected events in the SEO industry. Kasra also launched mySEO App, a private platform connecting verified SEOs, agencies, and trusted suppliers. Recognized among the world's top 10 SEO experts, he's known for his belief that "SEO is an art and Google is my canvas."
Gareth Hoyle is the founder of Marketing Signals, a UK agency at the forefront of AI-driven search marketing. Known for blending automation with human insight, Gareth has built a reputation for crafting SEO and PPC strategies that scale intelligently and deliver lasting results.
Szymon Słowik is an SEO consultant and founder of takaoto.pro, a digital marketing agency based in Poland. He specialises in eCommerce, B2B, and industrial SEO, focusing on measurable business results over vanity metrics. An experienced international speaker, Szymon works with clients across Central and Eastern Europe and global markets.
Viktoria Altman is the founder and CEO of BSPE Legal Marketing, one of the leading law firm marketing agencies in the United States. A recognised authority in legal SEO and digital strategy, she also hosts The Law Firm Accelerator Podcast and authored Small Law Firm Digital Marketing, a practical guide to driving firm growth through SEO. Viktoria is a sought-after speaker who has presented at venues including the New York City Bar Association and lectured at Arizona State University's Sandra Day O'Connor College of Law and National University's JFK School of Law.
David Peranić shapes digital growth at Scoreminds as a strategist focused on turning data into performance. He blends SEO, paid search, and analytics to create marketing systems that convert consistently. His work stands out for its precision, every campaign built to drive measurable results, not just clicks.
James Dooley is a UK entrepreneur and lead generation expert. He's the founder of PromoSEO and FatRank, both offering no win, no fee lead generation services. Known as an Investorpreneur, James invests in UK businesses with strong growth potential driven by leads. Through SEO, AI automation, and data-led strategy, he's built one of the largest digital real estate portfolios in the country. He's also the author of "Leads First: Everything Flows Downstream After Lead Generation" and regularly shares advanced SEO and business insights on jamesdooley.com and fatrank.com.
Kristján Már Ólafsson is a seasoned SEO Strategist known for one guiding principle: constant adaptation. With more than a decade of hands-on experience as a solopreneur, he has mastered every stage of SEO, from planning and ranking to monetization and growth. His adaptable, data-driven approach allows him to succeed across industries, including the highly competitive iGaming sector, where he leads international campaigns that transcend markets and languages.
Charles Floate is a British-born, Thailand-based SEO entrepreneur and investor known for his expertise in blackhat SEO, AI-driven optimisation, and link building. Having built and sold multiple agencies and niche sites, he has been recognised for his hands-on innovation and practical approach to scaling digital assets worldwide.
David Johnson leads LoudCrowd, an SEO agency that drives growth for Shopify and e-commerce brands. Known for his precision in technical SEO and scalable content frameworks, David helps online stores turn visibility into real, sustained revenue growth.
Karl Hudson is the co-founder of Searcharoo, a link-building and content marketing agency known for powering growth behind the scenes for digital brands and agencies. With a focus on scalable systems and dependable delivery, Karl has helped establish Searcharoo as one of the most trusted names in white-label SEO solutions.
Yash Singh is the founder of HVAC10x, an agency that helps HVAC companies boost leads, calls, and revenue through local SEO. He developed a plug-and-play lead generation system tailored for the HVAC industry, earning recognition for turning low-call weeks into 40+ call weeks without relying on complex ads or full website overhauls.
Jamie I.F. is a British entrepreneur, marketer, and international speaker specialising in AI-driven affiliate and influencer marketing. He's the founder of AffiliateFinder.ai, an affiliate recruitment platform, and Endorsely, a tracking solution built for SaaS startups. Jamie also co-owns Answer Socrates, a free keyword research tool, and is widely recognised as a leading expert in AI in SEO, Reddit marketing, and affiliate program growth for global brands.
Craig Campbell is a Glasgow-based SEO consultant and educator known for his straight-talking, results-first approach to digital marketing. With a focus on practical strategies over theory, he has built one of the UK's most engaged and loyal SEO communities.
Scott Keever is the founder of Keever SEO and Reputation Pros, agencies known for advanced search optimisation and trusted online reputation management. By combining SEO expertise with strategic brand protection, Scott helps businesses dominate search results while maintaining a strong, credible online presence.
Mark Slorance is the founder of Pixel Juice, a Glasgow-based digital agency renowned for its SEO campaigns that deliver measurable results. By combining transparency with a performance-driven strategy, Mark has built a reputation for creating SEO solutions that not only rank but also convert.
Dean Signori is the founder of UK WEB GEEKZ, a full-stack digital marketing agency helping UK businesses grow through SEO, lead generation, web design, and paid ads. Grounded in data and measurable outcomes, Dean has built a reputation for turning strategy into tangible business growth and long-term client success.
Georgi Todorov is the founder of Create & Grow, a link-building agency that helps brands establish authority and expand their organic reach. By combining transparent outreach with a focus on measurable impact, Georgi has earned recognition for delivering reliable, long-term SEO growth.
What makes the SEO industry remarkable isn't just the speed of change, it's the people leading that change. From technical innovators and data scientists to link-building specialists and creative strategists, each brings a unique lens to how we understand search, automation, and growth.
Their collective work shows that SEO today is no longer just about rankings, it's about building sustainable systems that connect technology, content, and intent. These leaders demonstrate that the future of search will belong to those who think holistically, move quickly, and adapt even more rapidly.
As the technical backbone supporting many of the industry's top agencies and professionals, Priority Prospect continues to focus on what drives progress, performance, reliability, and adaptability at scale.
Together, these qualities set the foundation for the next era of SEO, where precision and innovation will matter more than ever.
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