A Private Blog Network (PBN) is an SEO goldmine.
When done right, PBNs give you complete control over your backlinks and traffic. You can control your search engine rankings and influence your website’s authority.
However, many professionals make PBN mistakes that may undermine their SEO efforts. But not to worry! This blog post will explore these common PBN mistakes and teach you how to avoid them.
Shall we?
PBN mistakes are common errors made by SEO experts, marketers, and website owners when using a private blog network to build links.
Contrary to popular opinion, PBNs aren’t just a set of worthless websites that eventually lead to a search engine penalty. But if you build your PBN without careful planning, search engines may see your websites as manipulative.
Some common PBN mistakes include using spammy domains, neglecting websites across the network, and using an unreliable PBN hosting service. But before we discuss these PBN mistakes in detail, why should you watch out for them?
Google and other search engines have constantly modified their algorithms to eliminate manipulative SEO strategies. Hence, common PBN mistakes like spammy domains, neglecting websites across the network, and leaving traceable footprints can make search engines see your network as a scheme to distort search results and penalize your websites.
For instance, if the source is unnatural, Google can ignore your backlinks, so your rankings will not increase or decrease. You may also get hit with a manual action, and some pages will either lose ranking or be omitted from SERPs altogether.
Now that you know some common PBN mistakes and why you should look out for them when executing your SEO strategy, let’s explore them in detail and how to avoid them at all costs.
Here are common PBN errors that can sidetrack your SEO efforts in the long run:
Many people, even seasoned experts, often use content across their network that barely provides detailed information. Some even use similar or duplicate content on different websites with minor tweaks.
While this may not necessarily lead to a penalty, it reduces the efficiency of your PBN as unique, high-quality content typically suggests authority and high engagement.
How to Avoid This:
One of the biggest PBN mistakes people make is that they leave traceable footprints across their network. They use the same theme, hosting, or IPs for multiple websites within the PBN to save costs or for better convenience.
Search engines may investigate footprints like IPs to see if one website leads to another. That way, they can easily identify the entire network and penalize it.
How to Avoid This:
Auction domains are the core of any successful PBN SEO strategy because they already have link juice that can be passed on to other websites.
However, some people buy domains with existing penalties without properly screening the domain first. Backlinks from such a domain will not impact your main website and may even lead to penalties over time.
How to Avoid This:
Learn how to find high-authority expired domains
One of the most common yet overlooked PBN mistakes people make is neglecting regular website maintenance. Setting up a PBN is not enough, as content, themes, and plugins may get outdated when you don’t regularly maintain websites across your network.
Over time, this may lead to several broken links and expose your website to cyber-attacks. Plus, a neglected website may have loading issues and a poor layout that can drive at least 38% of web visitors away and hurt your ranking chances.
How to Avoid This:
Some people engage in unnatural link-building practices that can raise red flags for search engine algorithms.
For instance, using exact-match anchor text across websites in the network can suggest keyword stuffing and manipulation. When search engines like Google crawl websites with such looming signals, their algorithms have been trained to penalize or de-index them.
How to Avoid This:
Choosing the right hosting service is vital because it lays the foundation that determines how successful your PBN SEO strategy will be. What does this mean?
Some people take the shortcut by using an unreliable, low-quality hosting service that allows them to host multiple PBN sites on clustered IP addresses. Search engines may then investigate and identify multiple websites originating from the same IP address during the crawling process, which may lead to a loss of ranking.
Such websites may also experience security issues, poor performance, and frequent downtimes.
How to Avoid This:
Building and running a successful PBN is not a walk in the park. You need to avoid common mistakes and pay careful attention to the tiniest details.
While these PBN mistakes can severely affect your website, they can be fixed. However, a reliable hosting service is needed to support your SEO strategy. That’s why investing in a trusted PBN hosting service like Priority Prospect is key.
When you invest the right resources in excellent services and follow the right practices over time, you can create a PBN built on the proper foundation rather than spending your time avoiding mistakes.
Sign up for our hosting services and supercharge your SEO strategy today.
6 Common PBN Mistakes and How to Avoid ThemA Private Blog Network (PBN) is an SEO goldmine. When done right, PBNs give you complete control over your backlinks and traffic. You can control your search engine rankings and influence your website’s authority. However, many professionals make PBN mistakes that may undermine their SEO efforts. But not to worry! This blog post will explore […]
